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Wednesday, June 29, 2022

Looking Closely at the Growth Curve for T-Mobile US, Inc. (TMUS)

Subscriber prices have been raised by the main telecommunications carriers. T-Mobile US, Inc. (NASDAQ: TMUS), on the other hand, has pledged to maintain pricing in order to win market share from competitors.


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T-Mobile management recently issued a press statement in which they pledged to never raise costs for consumers who have already signed up. As a result, consumers were warned that AT&T and Verizon, the company’s biggest competitors, had recently altered costs on some older data plans to assist offset inflation.

T-Mobile US, Inc. (TMUS), on the other hand, promises that if customers continue with their existing tariff plans, they will get the same costs as before. TMUS, however, forecasts revenue growth despite its unwillingness to boost pricing. The new, more costly Magenta MAX pricing package might be a growth engine.

Since the beginning of the year, several of the company’s campaigns have sought to persuade users to adopt this specific tariff plan. According to management, new subscribers choose Magenta MAX in the majority of situations, although just 15% of consumers utilize it together.

Price rises by competitors allow T-Mobile US, Inc. (TMUS) to promote the new plan even harder, potentially at the expense of other networks’ disgruntled customers. According to a poll done after AT&T’s price hike, tariff policy changes might result in the operator losing up to 600,000 members every quarter.

True, the majority of individuals who quit AT&T are likely to switch to Verizon, according to the poll. T-Mobile US, Inc. (TMUS)’s new marketing campaigns, however, may alter customer perceptions.

It’s worth noting that TMUS also advertises supplementary services including equipment rental and purchase, fixed wireless home Internet access, and so on. All of this contributes to increased income per subscriber as well as their participation in the operator’s ecosystem.

T-Mobile US, Inc. (TMUS) estimates that by 2025, it will have added 7 million to 8 million residential internet subscribers. The plan focuses mostly on rural markets, where coverage is still lacking. T-new Mobile’s pricing policy, when paired with contemporary technologies, has the potential to become a significant competitive edge.

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