Troika Media Group, Inc. (NASDAQ: TRKA) is down 6.07% in premarket to trade at a price of $2.32. The stock ended Monday 18% higher after news that it collaborated with industry-leading fitness brand, F45, to celebrate their Initial Public Offering. The Troika Media Group, Inc. is a brand consultancy and commerce innovations company that delivers integrated branding and marketing solutions for international brands in entertainment, sports, and consumer goods.
Troika IO Launched NFT 360TM:
On 30th July 2021, the company disclosed that its digital assets subsidiary, Troika IO, has launched its first local mobile app called NFT 360TM on IOS. The app will work as a learning tool to educate users about cryptocurrency, non-fungible vouchers, and other rising digital assets in the crypto-verse.
Designed NFTs jointly with Aesthetic.com:
On 26 July 2021, the company declared that its associate, Troika IO, the digital assets arm of Troika Media Group, is acting together with New-York based Aesthetic.com to construct dynamic, gamified understandings using nonfungible tokens as well as smart contracts in the world of media, entertainment, gaming and e-commerce for global brands.
Advertising Campaign on behalf of Wilson Sporting Goods Co.
Before in 21st of July 2021, TRKA has declared that it will initiate a new advertising campaign, in a coalition with CAA Brand Consulting, on behalf of Wilson Sporting Goods Co., as the new National Basketball Association official game ball for the season 2021-2022.
Closure of RAC:
Earlier on 24 May 2021, the company confirmed that it has shut down the accession by its wholly-owned subsidiary, Redeeem Acquisition Corp. of Redeeem, LLC, a fintech forum that empowers enterprises to digitize any asset and design their blockchain-based payment solutions.
Back on 20th May 2021, TRKAdeclared that in alliance with Stampede Ventures, an LA-based content creation company, the Company’s New York-based Mission group was engaged to commence a new non-fungible token (“NFT”) series based on a partnership between the Dole Sunshine Company and the “Hungry Artist” David Datuna.
Earlier on 17th May 2021, the company notified the launch of Troika Labs, a new division with the main mission to leverage its extensive data and content creation capacities to deliver a fully incorporated digital and creative offering to clients on an international level.
Partnership with LCS:
On April 28, 2021, both Troika and Devlin Design Group join together with the LCS to introduce their new communication and broadcast strategy. On 23 April, Troika announced the closing of the initial public offering.
Earlier on 20th April, Troika Media Group, Inc. announced the pricing of $24.0 million in initial public offerings and Nasdaq listing.