Chico’s Inc. (NASDAQ: CHS) stock popped high after White House Black Market which is a brand of Chico’s FAS announced their partnership with Ladies who launch. White House Black Market is a fashion retailer that design complimentary black and white looks which is famous for rare interpretation of black and white style and phenomenal evergreen masterpieces.
White House Black Market has signed a partnership with Ladies who launch which is a nonprofit organization that aims to empower women entrepreneurs. Every year on 8th of March, Women’s day is being celebrated on international level. This partnership of White house black market with ladies who launch is in the honor of women, their power and resilience. The company has designed a T-shirt “Make Herstory” that will benefit Ladies who launch. The title on the shirt represents a woman who is strong headed and keep moving forward into the future despite all hurdles that come in her way. On the sale of each T-shirt $10 will be given to Ladies who launch up to $30,000.
With women rights being suppressed in many aspects of life, empowering them has become a task. And any company that supports women and help them to grow receives a lot of appreciation from public. This initiative by CHS has definitely got warm response from people resulting in the rise of company’s stock.
In addition to this the company has also decided to promote this campaign on digital marketingchannels as well as on social media to gain maximum monetary donations which could help Ladies who Launch at its participating boutiques, outlets and website so that women get enough resources and tools to launch their own companies.
This marketing idea of white house black market is not only in benefit of women but it will also boost the company’s stock and general reputation in public which makes it a win win deal. The response of people towards this campaign will play a vital role in its success.